Technical SEO is about improving your website to make it easier for search engines to find, understand, and store your content. It also involves user experience factors. Such as making your website faster and easier to use on mobile devices. Done right, technical SEO can boost your visibility in search results. Technical SEO is a subcategory of SEO that involves optimizing the infrastructure of your website so it can be easily crawled and indexed by search engines. It deals with the technical components of your website — such as the sitemaps, page speed, URL structure, schema, site navigation, and more.
Why is Technical SEO important?
Technical SEO holds immense importance because it directly impacts how your website performs in Google’s search results. If search engines can’t easily access and understand your web pages, no matter how valuable your content marketing is, those pages won’t appear or rank in search results. By conducting regular audits to identify and fix any technical issues that may hinder your website’s performance and visibility in search engine results Ensure your website is optimized for search engines by addressing technical issues such as site speed, mobile-friendliness, and crawlability.
Technical SEO vs On-Page SEO Differences
Technical SEO involves making sure that your website’s code is clean and effective, while on-page SEO has to do with the way that your website is formatted. You could say that technical SEO is focused on performance, while on-page SEO is focused on content. Technical SEO consists of making back-end optimizations to a website such as improving site loading speed, including structured data, and repairing broken images or links. Typically Technical SEO typically doesn’t require much (or any) hands-on coding. You can absolutely do a fine job of SEO without touching code.
Here Are the Main Points for a Technical SEO Checklist
- Website Structure
- Crawling and Indexing
- Site Speed
- Mobile-Friendliness
- On-Page SEO
- Secure Website (HTTPS)
- Internal Linking
- Schema Markup
- Duplicate Content
- XML Sitemaps
- Robots.txt File
- Canonical Tags
Importance of Technical SEO
Technical SEO is important because it essentially ensures that your website is easy to navigate and is free of any technical issues that prevent it from being understood and ranked by search engines. You should implement technical SEO to attract organic traffic and turn that traffic into customers. Technical SEO is important for enhancing page speed, which Google views as a key ranking factor. A website that loads quickly will most likely rank higher in searches, whereas one that takes longer to load will just increase bounce rates and provide fewer conversions.
The Benefits of Technical SEO
- Identifies SEO Issues and Gaps.
- Widens Reach and Engagement.
- Improves Crawlability.
- Enhances Website Security.
- Creates a Better User Experience.
- Has a Mobile-Friendly Website.
- Improved Crawling and Indexing
- Enhanced Website Speed
- Mobile Optimization
- Structured Data Implementation
- Better User Experience
- Secure Website (HTTPS)
- Reduced Website Downtime
- Better Organic Search Rankings
- Enhanced Local SEO
- Easier Site Maintenance
How Long Does Technical SEO Take ?
It typically takes 4-12 months for SEO to work, according to a Google video. In most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefit. But the exact timeline depends on various factors, into SEO, on average, results should start showing up in months 6-12. As Lee Grant, CEO of Wrangu, puts it: “four to twelve months should be enough time for SEO to start showing results. It’s a long-term investment that demands regular upkeep and attention.
Conclusion:
Technical SEO is the backbone of any successful SEO strategy, ensuring that your website’s technical foundation supports and enhances its online visibility and user experience. Technical SEO examines page load speed, site architecture, security, internal linking, etc., to eliminate friction points that might hinder search bots from properly crawling, indexing and rendering a website. A document used during a website migration which captures SEO elements that need to be changed or transferred to the new site. A list of technical SEO issues on a website that need to be resolved, which are gathered during a technical SEO audit.
